Hi Georgina,

We saw your video post on LinkedIn, and we get it… batteries are key to the government achieving its Clean Power target by 2030. They are a practical, proven way to support and accelerate the transition to a renewable energy system.

They can, and will, play a part in all our lives. That insight inspired us to create a campaign platform that we believe captures the essence of your vision for Zenobē.

The campaign line is ‘batteries included.’ It’s a simple, memorable way to highlight not just the economic benefits of making clean power accessible to everyone, everywhere, but also the emotional and environmental benefits of accelerating the shift to renewable energy. After all, clean energy shouldn’t cost the Earth.

We believe ‘batteries included’ will help people see batteries as an essential solution to our energy needs. With the right messaging, we can highlight how they can reduce costs and build a truly sustainable grid.

The campaign will position battery networks as clean energy for the future, helping to level the playing field so batteries can compete alongside government-subsidised assets.

We’d love to hear your thoughts and explore opportunities to develop this into a full brand campaign for Zenobē.

All the best, Neil & John