The Lost Alphabet is a stark reminder of what's at stake. Each letter reveals a species facing extinction. We use the innocence of a child's alphabet book to expose the devastating reality of the world our children could inherit.
Every picture tells a story of a species on the brink of extinction, threatened by poaching, habitat loss, and human greed. But through WWF's adoption program, we can help protect these animals so future generations can see them in the wild and learn from them... not just read about them.
Click to enlarge press/cross-track
This idea can easily be adapted into social ads (organic or paid) and interactive digital banners. As the user interacts with the banner, the image changes from the skeletal form to a beautiful lino-cut illustration of the animal in its natural habitat. This instantly demonstrates the impact a donation can have… transforming what was into what is.
The Lost Alphabet is a limited-edition book featuring thought-provoking skeletal illustrations, accompanied by text that brings the vital conservation work of the WWF to life. Each letter tells the story of a species facing real danger, and the real difference WWF projects are making to protect wildlife and preserve ecosystems for all species... including us.
The perfect gift for those who care about our planet's future.
Illustration moodboard
