Nike Run Club App has everything you need to start running and track your progress.

We took to the streets with a guerrilla campaign using reverse graffiti to bring motivational lines to life – printed directly onto pavements. Each one designed to tap into a runner’s psychology and encourage everyone to chase their Personal Best. It’s a campaign that can run and run.

Reportage photography of reverse graffiti in urban environments will be used to create assets for a social and traditional OOH campaign.

Nike Run Club members can share their achievements through photos of their route, maps or award icons, overlaid with NRC thoughts, or their own words to encourage friends and family to escape the sofa, inviting them to be part of new NRC challenges tailored to their athletic ability.