The evidence proves that Naturaw makes food that dogs love, because it’s made by people who love dogs.
Every dog has their MOST WANTED Naturaw.
The campaign treats our suspects like guilty-looking repeat offenders, cheeky characters, lovable rogues… that dog owners will instantly recognise.
At the heart of the campaign is a simple truth:
Naturaw is just too tempting. A crime of passion waiting to happen.
Social: Rogue’s Gallery
Dog lovers upload images of their lovable suspects to Naturaw’s Rogue’s Gallery, a collection of guilty-looking repeat offenders.
Each submission becomes an official suspect profile: Distinguishing features. Known offences. Incident location. Witness statement. Supporting evidence. Known aliases.
Because every dog owner knows the look: that shameless face of absolute guilt.
This idea transforms the campaign into a playful platform that invites owners to celebrate the mischievous personalities that make their loveable rogues unique.
Selected suspects could even feature in the wider campaign and receive a Naturaw reward… a swag bag packed full of treats, toys and goodies.
It’s a simple, fun way to deepen brand engagement, generate user content, and build an ongoing relationship with Naturaw dog lovers
