The Lost Alphabet uses the innocence of a child’s book to reveal the world our children could inherit. Each letter represents a species on the brink of extinction.

Every picture tells the story of a species threatened by poaching, habitat loss, and human impact... yet it also offers hope through WWF’s adoption program, which safeguards these animals, so future generations can see them in the wild and learn from them, not just read about them.

A limited-edition book featuring thought-provoking illustrations paired with stories that bring WWF’s conservation work to life, detailing the projects that protect wildlife and preserve ecosystems for all species... including us.