We set out to reposition FAGE Total, not as an occasional indulgence, but as an everyday essential. Something authentic, versatile, and genuinely Greek.

At the same time, we wanted to quietly challenge all those “Greek-style” yoghurts cluttering supermarket shelves.

Visually, we took inspiration from the bold blue and white of the Greek flag and the playful simplicity of Paul Rand's illustrations, creating something fresh, cool and distinctive, that looked good enough to eat.