Puresport supplements are designed for runners. So, to direct runners to the Puresport site, we took to the streets. Using reverse graffiti we stencilled motivational lines directly onto pavements and paths, turning running routes into sources of inspiration. 

During winter months, water-based phosphorescent paint could light the way and lift spirits For the Long Run.

The running community already shares photos, Strava maps, and achievements, this gives them something else worth sharing. It’s designed to grow the Puresport community organically, inspiring everyone to chase a good time, not just a fast one.