To celebrate Lovehoney’s passion for promoting a positive approach to sexual wellness, we decided to shake things up. With out-of-register imagery, we capture the feeling of making the earth move, it’s playful, eye-catching, and just a little mischievous.
The campaign radiates confidence, contentment and pleasure, while giving a cheeky nod to Feel the Lovehoney. It’s designed to raise a knowing smile, spark curiosity, and inspire conversations… all without ever crossing the line.
This beautifully simple idea brings the essence of Lovehoney to life, subtly drawing people into a world of pleasure. It can work anywhere people please themselves and others… from the bedroom to the boardroom.
To share the Lovehoney, we could create an ‘out-of-register’ image filter that lets people generate their own funny face or happy place… something they can share for a cheeky giggle, or use it to entice their partner home to Feel the Lovehoney.