Whether it’s haute couture or high street, aspirational or inspirational, or just old school cool, fashion advertising always has to look the part to spark that irresistible ‘I gotta have it’ desire. Trends come and go with the seasons, but style is never out of fashion. Here’s a few nice pieces we had hanging around…
Hackett wanted to reward customers with a sense of exclusivity. Our solution? A members-only club: Ssh… Secret Service from Hackett, a loyalty programme designed for those in the know. Invitations to this exclusive world of VIP experiences were hidden in garments and discreetly shared by Hackett staff.
Mulberry is an iconic lifestyle brand, celebrated for its craftsmanship. To highlight its quintessentially English—yet slightly eccentric—character, we created surreal executions that exuded exclusivity.
Of course, this approach meant Mulberry didn’t have to sell the stately home to pay for beautiful models.
Harvey Nichols wanted to celebrate its status as high fashion, not high street. To stand out from the usual haute couture beauty shots in fashion magazines, we created a stylish yet irreverent campaign, one that focused on the elements that inspired the designers' collections.
