We love the “mañana-mañana" feel of Cruzcampo and its Choose to Cruz mantra. This laidback attitude inspired us to create a thought-provoking, tongue-in-cheek campaign that brings its essence to life.

Imagine enjoying a cool drink in the sun while watching the rat race run by. The executions with their slightly irreverent tone, offer an antidote to today’s ‘get it done yesterday’ world. We encourage people to get busy doing nothing. Life’s hard, don’t make it harder.