In today’s AI world, CRM has to be more human than ever. Data, automation and analytics can tell you who your customers are, but CRM can show them who you are. It reveals your brand’s personality and creates something people can relate to, believe in… even love. CRM needs a heartbeat. Today, it needs to be more human than ever.
To get BT’s entertainment packages into customers’ homes, we created a delicious DM pack that displayed the channels like a premium supermarket range, replacing the likes of quality sausages, wines, and cheeses with characters from the shows you could enjoy. Customers couldn’t wait to sign up… and tuck in.
Farmers don’t have time for fancy photos or marketing jargon, they just want a vehicle they can rely on. So, we reminded them what the Defender has on its rivals, is toughness. We sent out a straight-talking letter inviting them to try to rip it… the letter was printed on unrippable ‘Tyvex’, the same material as airport luggage tags. It’s tough stuff.
Customers struggled to choose between Jaguar XE and XF. So, we invited them to take their senses for a test drive. We fitted them with heart monitors and overlayed pulse data onto the engine readouts, turning their emotions into insights, revealing how each model made them feel. In the end, the customers always followed their hearts.
47% of people would rather die than write their will. But writing a will won’t kill you. Our bright, light-hearted mailer tells people that once they write a will they can rest in peace. We demystify the process and encourage people to contact the Co-op for a will-writing service that’s to die for.
SHØRE THE SCOTTISH SEAWEED COMPANY wanted to tell people they go through hell and high water to make their seaweed chips. So, we used dry humour to bring their provenance, passion and protection of North Scotland’s rugged coastline to life. Not only did we want to raise SHØRE’s profile, but we also wanted to raise a smile.
