To bring to life the vital role blood donations play in people’s lives every day, we transformed a familiar transport map into a powerful storytelling device. Each execution charts a patient’s journey as a route line: diagnosis, treatment, recovery… not ending at a hospital outcome, but continuing into life beyond it. Different maps represent different journeys: trauma, cancer care, childbirth, chronic conditions.

Every route shares one essential station: ‘YOU ARE HERE’

The viewer isn’t observing the journey. They are part of it. Without them, the journey ends. BE A LIFELINE. NEXT STOP: GIVE BLOOD