Hi Lucky Generals,

Glad you could make it. As we mentioned, we love the laidback "mañana-mañana" TOV of Choose to Cruz.

So much so, it inspired us to create a thought-provoking, tongue-in-cheek campaign that brings to life the essence of ‘Choose to Cruz’. Enjoying a cool drink in the sun as you watch the rat race run by. The lines are slightly irreverent, but they are the antidote to today’s get it done yesterday world.

Take your time to peruse our work here, and if you’d like more ideas on tap, just give us a shout… No rush, but as we’re currently busy doing nothing, sooner rather than later would be better.

Choose to Call…

Neil & John.

Press advert — click to enlarge

To make Cruzcampo synonymous with the new first day of the weekend, Thursday, we partnered with CityMapper to create ‘THIRSTDAY’.

A simple mechanic that gives punters who use CityMapper the chance to pick up a FREE PINT on ‘THIRSTDAY’ when they Choose to Cruz. Cheers.