Brooks gives runners everything they need to get started, stay motivated, and achieve their personal best.

We took to the streets with stencils and a pressure washer, leaving motivational lines on pavements and pathways to turn running routes into courses of inspiration. During winter months, water-based phosphorescent paint could light the way creating paths of motivation and inspiration.

‘Making of’ films showing the guerrilla team at work will create valuable social content. Reportage photography of people engaging with the messages will fuel social posts – all driving traffic to the ‘BROOKS’ site, cementing its position as the place to run to for advice, support and the best gear.

The running community already shares photos, Strava maps, and achievements… we’re giving them something new that’s worth sharing.

This social campaign is designed to grow the ‘BROOKS’ community organically, inspiring everyone to chase a good time, not just a fast one.