Our colourful campaign thought for ‘Ask for Angela’ is designed to stand out, on a night out, resonating with those who feel vulnerable.

Inspired by Lichtenstein Comic Art, it highlights potentially threatening situations and spells out exactly what to do to get help. This bold graphic style, with striking facial expressions, illustrates a sense of vulnerability, fear, anxiety, and distress that women feel in certain situations, while also offering reassurance and empowerment… “I know what to do. I’ll be ok now.”