We wanted to have a little fun with Ann Summers’ new platform, ‘Life is foreplay’ and its confident approach to sex, so we decided to shake things up. Using out-of-register imagery, we captured the feeling of making the earth move… It's playful, eye-catching and just a little mischievous.

The campaign radiates confidence, contentment and pleasure, designed to raise a knowing smile, spark curiosity, and inspire conversation.

This beautifully simple idea is the essence of ‘Life is foreplay’, inviting people into a world of pleasure. It can add intrigue and mischief wherever pleasure happens… from the bedroom to the boardroom.

To share the love, we can create an ‘out-of-register’ image filter, allowing people to generate their own funny, cheeky, sexy face or place… something they can share for a giggle or to tempt their partner home.